Exposure
Western Online Market will provide additional exposure for cattle normally marketed through private treaty. The added exposure will enhance the producer's ability to achieve true market value. WOM and the sellers can advertise via email, online and print media to achieve the greatest exposure for the cattle being offered. With Western Video Market's participation, seed stock producers have the ability to market directly to the West’s premier commercial cattle producers.
Effectiveness
All producers have different means of marketing their cattle; the true effectiveness of those means is determined by their opinion of how close they were able to come to true market value. Online marketing will not compete directly with production sales, but will provide another means for seedstock producers to effectively market to commercial cattlemen who would not normally get a chance to view their cattle. Seedstock producers can provide video, pictures and descriptions of their cattle to potential customers at a very low cost. In short, the effectiveness of Western Online Market will depend on the operation and how actively sellers participate in marketing their cattle.
Efficiency
The effectiveness of production sales is offset by their cost. The efficiency of production sales decreases as the number of lots decreases. WOM is an efficient way to offer single lots of cattle to a large number of potential buyers. In addition to having media and descriptions of the lots readily available, buyers do not have to travel to bid on an animal. This decreases costs and increases efficiency for both buyer and seller. Online marketing should be one of several marketing tools for the modern producer.
More Information
If you are interested in Western Online Market as a marketing option,
or just want more information, contact Luke Reimers via email: luke@westernonlinemarket.com or phone: 530-828-5366.